18 years of Excellence

We Create Moments that engage, inspire & captivate

Connecting the dots between people, brands & culture

Elevate your business to new heights

Bringing the creative communication industry together

About Us

The Beginning: It all started in 2006 when we launched a boutique for live Events & an experiential Marketing agency with Exhibition & Production finesse.

Our creativity is underpinned by strategic insight from Cosine Group, helping us target the right people In the right places At the right moments in time.

In Masaahaat we want every client to expect the extraordinary...

Ordinary is disconnected design & build. Ordinary is focusing on one project and not the big picture. Ordinary is everywhere, which is why we want our clients to expect the extraordinary in everything we do.

A team of designers, marketers, creators, experts and craftsmen, with over 18 years of experience have brought together unique components that make the way we work pretty extraordinary.

Our Mission

Our Mission

Masaahaat is fully dedicated to creating events and offering marketing solutions that add real, multidimensional value to your company.

Our Vision

Our Vision

Masaahaat aims at becoming the leading company in event and marketing solutions in KSA and the Middle East, adding new dimensions to the industry.

Masaahaat Services

Design Conceptualization

Make an impression, You want your guests to know it’s going to be an extraordinary event as soon as they step inside the venue, That’s where our design comes in, We can help you create a captivating theme that’ll astound the crowd at first glance.

Our multi-experienced design team that is based in the KSA, Gulf region & Europe will produce a complete picture of your project across 3D, graphics, and walkthrough, as well as digital features with striking visuals… What you see on-screen is exactly what you can expect on-site.

  • Digital POS material
  • In store display solutions
  • Booth design
  • Eco friendly Honeycomb solution
  • Digital printing
  • 3D design
  • 2D artwork finalization
  • Cad drawing


For over 18 years, we’ve been in the business of creating extraordinary events for our clients and their delegates. From concept to delivery, our events team will work with you to realize your vision and connect your ideas with your audience… Delivering a seamless, stress-free service.

  • Concept Creation & Design
  • Corporate Events
  • Public Events
  • Team Building Activities
  • Family Day Engagement
  • Audio Visual
  • Virtual Events
  • Crowd Management
  • Health & Safety

Direct Marketing

As one of the leading experiential marketing agencies, we design, create and implement product sampling, experiential roadshows, and brand activations across KSA.

We’ve created hundreds of amazing experiential marketing and product sampling campaigns and also provided thousands of premium promotional staff for different brands.

  • Activation
  • In- store sampling
  • Merchandising
  • In- store Branding


Working closely with you, we’ll share ideas and focus your objectives and budget on a creative exhibition stand design.

A team of designers, craftsmen, printers, marketers, and production specialists, we bring together skills and genuine care that is reflected in the stands.

We treat every exhibition stand as a project and not just a simple drop-off. So, you can rest assured that whatever technology you request, it is thoughtfully designed & installed by qualified engineers.

Our knowledge of working with stand designers & show organizers spans many years. Therefore, you can have the peace of mind that we will leave no aspect of your installation to chance.

  • Concept Creation
  • Shell scheme booth
  • Innovative displays
  • Complete exhibition services
    ( ushers – access and tags – marking – cabling )


We have assessed the presentation demands of modern commerce to deliver a new breed of event support from our own production line.

Production workshops located in Jeddah & Riyadh with an area exceeding 3000 SQM present a new level of event & exhibition innovative production services for domestic, multi-national & global brands. Using display wood stands, acrylic, and forex, the stands are corrugated with high-end machinery & the finest printing resolution.

A team that serves our clients 24/7 with an unparalleled delivery time frame.
We are passionate about quality service & attention to detail, and these standards are reflected in every project.
We treat every client & each project as a new start.

  • Digital POS material
  • In store display solutions
  • Booth manufacturing
  • Eco friendly Honeycomb solution
  • Digital printing
  • 3D design
  • 2D artwork finalization
  • Cad drawing


We play an integral role in the supply chain as our operating vehicles are available in various types and sizes covering all KSA territory. Also, our logistics services include but are not limited to furniture installation & maintenance in addition to cleaning when required, and cash collection services too.

Our in-depth knowledge of the logistics industry allows us to inform, advise and support clients across KSA, enabling them to feel confident in their involvement in logistics & warehousing facilities in the 3 main cities of KSA.

  • Warehousing in 3 main cities
  • Door to door logistics remote and main hub stations
  • Installation all kind of retail furniture or displays

Construction Management

We offer a complete construction management package, coordinating the activities of all the project stakeholders from planning until completion. When choosing a location, we can guide a project through key issues including zoning approvals, inspections, floor space requirements and utility needs.

We bring together a project design team that can convert any idea into reality. Our experience executives will assemble the best team needed for any given project.

  • Project Management and Execution
  • Engineering Consultancy
  • Design and Build
  • Civil, Structural & MEP works
  • Fit-out Services
  • Shopfit Design and Production
  • Landscaping Works
  • Concept Design
Successful Exhibitors
Events Completed
Business Concept
Years of Experience
Masaahaat Team


Fady Farhat

CO-Founder & CEO

Badih Nehme

Managing Director - Jeddah

John Kilzi

Business Unit Director

Rami El Ballani

Managing Director - Riyadh

George Chebli

Business Unit Director Mas Contracting

Wassim Fares

Production Manager / Factory - Jeddah

Toufic Haddad

Head of Direct Marketing

Samer Alaa Alden

Head of Operations

Ghina Alabdullah

Events Manager

Azzah Alabaidan

Business Development Specialist

Asaad Dakouny

Account Director - Jeddah

Iyad Al Hassanieh


Khalil Rizkallah

Creative Director

Alaa Al Shahed

Head of 3D Studios

Paulius Preimonas

Senior 3D Designer

Kristina Meizyte

3D Designer

Mohammed Al Khazendar

Projects Manager

Naji Farhat

Procurement Manager

Nivine Atoui

Event Manager

Jihad Salameh

Production Manager / Factory - Riyadh

Sayed Madani

Asst.Production Manager / Factory

Ibrahim Komaiha

Finance Manager

Julie Al Hakim

Financial Controller

Sahar Al Amri

HR Manager

Hadeer Al Mansour

HR Specialist

Mohammed Al Mowallad

HR Officer

Ali Alyafie


Bassel Chakaroun

Project Manager

Hadi Alassal

Project Manager

Sleiman El Ballani

Project Manager

Fadi Assaad

Project / Sales Manager

Zuhair Al Rashanti

Eastern Region Manager

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